The Advertiser grants the Publisher a non-exclusive, permanent, irrevocable and worldwide license to copy, store, display, print and distribute all advertising media provided by the Publisher or its representatives, including, but not limited to, photographs, graphics, text and graphics, in all currently known or unknown media, including, but not limited to, the Publisher`s electronic publications on the Internet and in each ufsystem archive, whether this information is stored digitally or stored on another medicine. Section 8.03 Global Agreement. This Agreement (including the schedules that form part of this Agreement) constitutes the entire agreement between the Parties with respect to the subject matter of the Contract and supersedes all prior written and oral agreements, understandings and negotiations between the Parties regarding the subject matter of the Contract. This Agreement is not intended to confer any rights or remedies on any person other than the Parties. The object, nature and purpose of the processing of personal data as well as the types of personal data and categories of data subjects are described in an agreement between the parties or in the written instructions of the controller before the start of the processing of personal data. Unless otherwise agreed, the purpose of digital advertising processing is to target advertising in alma`s media. The processing period is limited to the necessary retention period for the agreed campaign. Insofar as the categories of data used for targeting include data on the use of the customer`s websites or information from the customer`s customer registry or marketing, the customer acts as the data controller. In such a situation, the categories of data subjects are users of the websites of the customer, customers and potential customers.
Alma acts as data controller insofar as the data relates to the use of Alma`s websites or comes from Alma`s customer or marketing records, including the marketing target groups constituted on their basis. In such a situation, the category of data subjects consists of users of Alma`s sites, customers and potential customers. 10. WARRANTIES 10.1. . . .